William Hill

Who Runs William Hill

William Hill's shops and its website are run by different companies. William Hill Organization Limited holds the shop licenses. It's an active company at Companies House, number 00278208, based at 1 Bedford Avenue in London and incorporated on July 26, 1933. Online betting in Great Britain is licensed to WHG (International) Limited, which also publishes the William Hill sports betting app on the UK App Store.

Is William Hill Licensed in Great Britain?

Yes. Gambling Commission account 39225 holds remote operating licenses for general betting on real events, general betting on virtual events and pool betting, and the earliest has run since November 1, 2014. www.williamhill.com is the licensed domain.

How Many William Hill Shops Are There?

The Gambling Commission's premises register shows 1,250 betting shops licensed to William Hill Organization Limited. That's the third-largest estate in Great Britain, behind Ladbrokes with 2,679 and Betfred with 1,415. They're the only three chains with more than 1,000 shops, so if you want both a shop and an app, those are your three realistic choices. Shop numbers change as branches close, so check the register for the current figure.

What Does William Hill Offer for Horse Racing?

Racing runs on both the fixed-odds and pool licenses, so you can take a price or put your stake into a tote pool. Each race has a full racecard with horse and jockey details, recent form from the Racing Post, previous odds, the current price and the starting price once it's posted.

Head-to-head betting lets you pick which of two horses finishes ahead of the other. Insurance markets refund your stake if your horse places but doesn't win, and betting without markets take a named horse out of the result when your pick's position is settled. Forecasts and tricasts are built by selecting several runners and then choosing the matching multiples option on the bet slip. It isn't intuitive, so expect to spend a little time learning how the bet slip works.

US, UK, Irish and South African horse races and UK greyhound races are streamed live for free when you bet £1 or more on that race. The catch is that live racing video only works for customers in the UK and Ireland.

The best odds guarantee is narrower than it used to be. It covers the win market on UK and Irish horse races only, and greyhounds aren't included. It's also invite-only, so William Hill has to offer it to your account before you can opt in on the racecard.

William Hill also offers early cash-out and #YourOdds. Since September 2026, #YourOdds only covers custom bets William Hill prices up itself on selected events, and you can no longer request one on X or anywhere else.

Where Else Is William Hill Licensed?

William Hill holds three more licenses. The Gibraltar Gambling Commissioner licenses it for customers in Great Britain, Jersey, Northern Ireland and Gibraltar. In Malta, William Hill Global PLC (registration C96298) holds the license for customers outside those four places. In Ireland, William Hill Malta PLC holds remote bookmaker's license 1016824 from the Revenue Commissioners.

What Sports Can You Bet on at William Hill?

William Hill covers 14 sports: American football, baseball, basketball, boxing, cricket, darts, golf, ice hockey, MMA, motor racing, rugby, snooker, soccer and tennis. Its racing covers flat, jumps (National Hunt) and greyhound racing.