William Hill Sportsbook offers online betting in regulated markets around the world. Customers today can visit WilliamHill.com for mobile sports betting, online casino games, scratch cards, bingo and poker.
Note: This William Hill review is personal opinion, not a promotional review.
William Hill was established way back in 1934 and ranks as one of the largest UK bookmakers today. The hallmarks of William Hill include a vast variety of football betting markets, a large casino and an active online poker room.
- Positive reputation since 1934
- In-play betting and live streaming
- High profile matches feature hundreds of markets
- Poker, casino, bingo and financial betting also available
- Too many restricted countries/territories
The William Hill Sportsbook story began in 1934 when the man after which the company is named started a bookmaking business taking wagers by phone and post in the UK. This was nearly 30 years before the UK even legalized sports betting, but Mr. Hill persisted nonetheless until betting shops were legalized in 1961
After legalization, William Hill bought into his first betting shops. The fledgling business grew from there and quickly became a fixture among High Street bookmakers. Mr. Hill passed away in 1971 but the company continued to grow year after year and is today one of the most recognized names in sports betting.
Today, William Hill operates several thousand physical betting shops around the world in addition to its online bookmaking and gaming services.
- Founded in 1934
- Employs more than 15,000 people
- Operates 2,400 betting shops in the UK
- Holds Licenses in the UK, Italy, Spain, USA and more
- Offered wagers on 60,000 football matches alone last year
- Serves customers from nearly 200 countries
Considering all of the above WilliamHill.com clearly has the history and expertise to lay any security or legitimacy questions to rest. The only question left is to determine if this is the right betting site for you. The remainder of this William Hill review will take a close look at everything this site has on offer.
William Hill Sportsbook Review
Sports betting has been William Hill’s primary business for nearly 90 years now and brings plenty of experience to the table. The William Hill brand is not particularly exciting or flashy, but instead promises a professional and straightforward experience.
Betting Markets and Sports Covered
Betting options are quite diverse with dozens of sports covered throughout the year. Customers can find markets on everything from mainstream sports such as football and basketball to niche options such as esports and hurling.
Selecting a sport from the main navigation menu brings users to that sport’s highlights page where popular and upcoming matches are featured prominently. Customers can further narrow down the options from there by selecting the specific league under that sport in the left navigation menu.
Most events, whether they be football or cricket, are covered with dozens of markets. The most popular sports offer upwards of 300+ individual markets for individual matches. The options include everything from wagers on who will win and the correct score to penalties, corner kicks and more.
|American Football||GAA Hurling||Snooker|
|Basketball||Ice Hockey||TV / Specials|
|Boxing||Lotteries||UFC / MMA|
|Cricket||Motor Racing||Virtual Horse Racing|
|GAA Football||Rugby Union|
In-Play Betting and Live Streaming Video
Live betting plays a major role at William Hill with hundreds of events streamed every day. In fact, they sometimes have 200+ live betting events running at a time. Customers can select any of these matchups to place wagers in real time during the game with constantly updated odds.
The William Hill in-play betting markets are numerous during larger events with 100 or more markets offered throughout each match. Options during matches include wagers on the outcome of the game, method of the next scoring play, next penalty and much more.
Live stats are offered during all in-play events, including streaming text-based statistics updates and graphic visualizations of what’s happening in real time. Many events are also covered with live streaming video. Live video is offered free of charge to all customers with a positive account balance or who have placed a wager within the last 24 hours.
William Hill Sportsbook offers a variety of extra features designed to provide strategy advice, enhance the betting experience or both.
William Hill radio offers live commentary on major matches each week with in-play betting advice and tips on thousands of matches every year. Customers can tune into WH Radio online or through the app daily at 5 PM on weekdays and 12 PM on weekends.
Other features include early cashouts (close your bet early for a partial payout) and a build #yourodds feature, which allows users to request custom bets and odds from William Hill through Twitter and Facebook messenger.
Horse Racing Betting and Greyhounds
The William Hill approach to horse racing betting is similar to how other large bookmakers do it. Instead of opting for a separate horse betting section, WilliamHill.com lumps horses in with the other sports on the list. Even though it doesn’t have its own completely separate section on the website, horse racing does play a major role in the Will Hill business model.
William Hill Racing covers all major tracks from around the world with fixed-odds and tote racing betting (pools) each day.
Selecting horses or greyhounds from the navigation menu takes users to the main racing page where a list of upcoming races and popular tracks is displayed. From there, customers can select individual races for the current odds or visit the tote tab for parimutuel style wagering.
Placing a straight up bet on any horse is as simple as selecting a horse and inputting an amount to bet. The odds are displayed clearly and selecting a runner adds it to the betting slip to show the potential payout.
Exotic wagers such as forecasts and tricasts can be made by selecting several runners and then choosing the corresponding multiples option on the betting slip. This is not the most intuitive way to build wagers, so some time will be spent figuring out how the betting interface works. There is definitely some room for improvement in that regard.
Features and Additional Betting Options
A full racecard is provided for each race with horse and jockey information, recent form from the Racing Post, previous odds, current price and starting price (if posted).
Head to head match betting is also offered, allowing customers to pick which of two horses will finish with the better place. Other types of wagers include insurance markets (bet on horse to win but get your wager back if your horse places) and betting without markets (to effectively remove a horse from the race for determining your pick’s final position).
William Hill also provides a best odds guarantee on all UK and Irish horse and greyhound races. Users who take the listed price but whose horses run at a higher starting price will be paid at the larger price.
Live Racing Video
US, UK, Irish and South African horse races and UK greyhound races are streamed live at no cost for all customers who place a wager of £1 or more on the corresponding race.
The biggest weak point in this area is William Hill can only broadcast live racing video to customers in the UK and Ireland.
William Hill Casino
The casino at William Hill offers a large selection of slots, table and live dealer games, but it’s easy to miss large swaths of the collection because navigation here is in complete disarray.
William Hill Casino is organized into four distinct sections, each listed separately on the main navigation menu and each featuring unique navigation menus of its own.
In total, there are four separate casino areas:
- William Hill Casino: Slots and table games powered exclusively by Playtech
- William Hill Vegas: Slots and table games powered by various other providers
- William Hill Macau: Asian-themed games powered by Red Tiger Gaming
- William Hill Games: Even more slots and table games powered by various providers
Each of the four casino areas at William Hill provides a unique selection of slots, table games and live dealer games. In total, there are more than 500 games to choose from.
Slots account for the majority of the game selection at William Hill Casino. Gamblers will find multi-reel and multi-line machines, traditional 3-reel slots, video slots, an entire collection of Marvel slots and about a dozen progressive jackpot games that offer life-changing amounts of money to anyone who hits the big one.
Variety in the “casino” section is somewhat lacking due to the nearly exclusive use of Playtech titles, but Vegas and Macau help on that end with games from additional providers.
The slots collection includes a healthy selection of progressive jackpot games. Top prizes range from a few thousand GBP/EUR and go as high as several million GBP/EUR.
William Hill Macau games featured an Asian them and are powered by Red Tiger Gaming. William Hill Vegas has a bit more variety with slots by Red Tiger Gaming, NetEnt, Inspired Gaming, NextGen and others.
Between the four casinos, William Hill houses a larger than average number of table games. Blackjack, Caribbean stud, craps, roulette and many others are on offer. Again, navigation is a mess, so it is easy to miss table games. Gamblers should spend a little time exploring each of the gaming areas to get a full picture of the table gaming options.
Live Dealer Games
Live dealer games occupy their own area on the William Hill website/app and customers can visit for a collection of live dealer table games and game-show-style games.
The collection includes:
- Blackjack (many variations)
- Roulette (many variations)
- Dream Catcher
- Deal Or No Deal
- Football Studio
- Lightning Roulette (game show style)
- Lightning Dice
- Baccarat (several variations)
- Side Bet City
- Casino Holdem
- Texas Holdem Bonus Poker
- Three Card Poker
- Ultimate Texas Holdem
- Caribbean Stud
As the largest site on the iPoker Network, William Hill Poker is home to thousands of players and manages to keep active games at a wide variety of stakes. This is not just some minor addition to appease bored punters; this is a full-fledged poker site complete with downloadable software for desktop and mobile devices, busy cash games and large tournaments.
The iPoker Network is one of the larger networks in the industry and is home to a number of well-known poker sites. William Hill is the largest of these but having other sites on the network helps keep traffic at high levels around the clock.
The cash games at William Hill Poker are offered in no-limit, fixed limit and pot limit formats. On the no limit side, games start at €0.02/€0.04 and go as high as €2/€4. Fixed limit games also start at €0.02/€0.04 and go as high as €20/€40. The full list of game types offered includes:
- Texas Holdem
- Omaha Hi-Lo
- 7 Card Stud
- 5 Card Stud
In terms of competition and game quality, William Hill Poker feels about “average.” William Hill shares players with a variety of sites and therefore attracts all different types of players. Some are sharks just looking for a decent-sized poker site to grind while others are primarily punters who happen to wander in to the poker side of things for some casual poker action.
In any case, William Hill Poker is a big enough site that players can pick and choose which tables they join based on average % of players to see the flop and average pot size (both of which are listed in the poker lobby for every table).
The tournament selection at Will Hill includes everything from small stakes single table tournaments to large MTTs with €100,000 guaranteed prize pools. Speaking of which, William Hill guarantees about €5 million in prizes every month. That’s in addition to all the regular tournaments with prize pools determined by how many players join. In summary, the tournament selection here is a major selling point.
Tournament types run the gamut from standard freezeouts to shorthanded super turbos. Players will find regular turbos, guaranteed events, satellites that award free entry to land-based tournaments, knockout tournaments, rebuys and more. Buyins range from €0 freerolls to €500+ high roller events.
Sit-n-go tournament are offered in a variety of formats as well. They host regular single table SNGs as well as heads-up, 6-max and multi-table SNGs. The popular Twister SNGS’s at William Hill run just like normal 3-person single table tournaments except a randomized prize pool gives you a chance to play for prize pools as large as 10,000 times the normal prize pool. For example, a €10 Twister SNG randomly chooses a prize pool of €20, €40, €60, €100, €200, €500, €1,000, €2,000 or €10,000.
You’ll also find Jackpot SNGs that award progressive jackpots to players who are able to win multiple SNGs in a row. The more you win, the bigger the prize. The jackpot for some of these sometimes reaches as high as €100,000.
Software and Compatibility
The poker software has its good and bad points. On the positive side, the PC download is a stable and fast-loading piece of software that comes complete with all the features you would expect from a major site on the iPoker Network. PC players should have a positive experience at the poker room.
Recently, William Hill finally came out with a no-download instant play option that works on all desktops – PC, Mac and Linux included. It was frustrating for the longest time not to have an option for Mac users, but they have finally fixed that problem. A full download for Mac would be even better, but this works for now.
Mobile apps are available for Android and iOS users as well.
Bingo at WilliamHIll.com
William Hill is home to a large and active bingo community comparable to any other major bingo site. They host 75-ball, 80-ball, 90-ball and multi-format games of all different sizes. Players can participate in small games with a single winning pattern or test their luck in large games with multiple winning patterns.
A combination of friendly chat moderators and lots of active games keeps people engaged, chatty and fun to be around. The chat rooms are always busy and if there’s ever a lull in conversation, players can count on one of the CMs to spark things up again with chat games that award free tickets and bonuses.
Getting back to the actual games, William Hill hosts contests with cards that start as low as 1p. Customers will also find a number of BOGOF (buy one, get one free) games and frequent promotions to keep things new. Big jackpots happen frequently, with some promotions awarding up to €150,000 in prizes a week.
Customer Support, Deposits and Restricted Countries
Customer Support: Customers can reach customer support 24 hours a day, 7 days a week by e-mail, live chat and phone. William Hill has four different phone numbers and can speak about a dozen languages, so you shouldn’t have any trouble getting help when you need it. William Hill is practically a household name in the UK and they do a good job keeping the brand image healthy by responding quickly to customer issues.
Supported Currencies: William Hill offers full support of all the following currencies, which means players can maintain account balances, place wagers and receive payouts in each of these currencies. For customers who do not use oneo of the following currencies, William Hill can still perform currency exchanges at current exchange rates.
|Australian Dollar||Pound Sterling||US Dollar|
|Canadian Dollar||Hong Kong Dollar||Euro|
|Swiss Franc||Japanese Yen|
|Danish Krone||Singapore Dollar|
Deposit Methods: With about 40 deposit methods available, William Hill can get just about any one funded regardless of country or currency. The following is listed using GBP figures, but keep in mind William Hill is capable of accepting deposits in any currency.
|Deposit Method||Maximum Deposit||Fee|
|WH Cash Direct||£5,000||£0|
|Fast Bank Transfer||£10,000||£0|
Restricted Countries: William Hill is one of the most conservatives sites in the world when it comes to international law. As such, they have a fairly large list of restricted countries and territories. If you see your country on this list, take a look at our country-by-country list of betting sites to find a suitable alternative for your location.
|Central African Republic||Chad||China|
|Cyprus||Czech Republic||Democratic Republic of Congo|
|Myanmar||Netherland Antilles||New Caledonia|
|Niger||Norfolk Island||North Korea|
|Samoa||Sao Tome & Principe||Saudi Arabia|
|Saint Vincent and the Grenadines||South Africa||Sudan|