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William Hill Sportsbook offers online betting in regulated markets around the world. Customers today can visit WilliamHill.com for a full suite of online gambling options: with a focus on online sports betting, horse racing betting, and casino games.
Note: This William Hill review is the personal opinion of OnlineBettingSites.com editors, not a promotional review.
Pros
Operating Since 1934In-Play BettingLive Sports StreamingCons
Restricted CountriesThe William Hill Sportsbook story began in 1934 when the man after which the company is named started a bookmaking business taking wagers by phone and post in the UK. This was nearly 30 years before the UK even legalized sports betting, but Mr. Hill persisted nonetheless until betting shops were legalized in 1961
After legalization, William Hill bought into his first betting shops. The fledgling business grew from there and quickly became a fixture among High Street bookmakers. Mr. Hill passed away in 1971 but the company continued to grow year after year and is today one of the most recognized names in sports betting.
Today, William Hill operates several thousand physical betting shops around the world in addition to its online bookmaking and gaming services.
Key Facts:
- Founded in 1934
- Employs more than 15,000 people
- Operates 2,400 betting shops in the UK
- Holds Licenses in the UK, Italy, Spain, USA and more
- Offered wagers on 60,000 football matches alone last year
- Serves customers from nearly 200 countries
Considering all of the above WilliamHill.com clearly has the history and expertise to lay any security or legitimacy questions to rest. The only question left is to determine if this is the right betting site for you. The remainder of this William Hill review will take a close look at everything this site has on offer.
William Hill Sportsbook Review
Sports betting has been William Hill’s primary business for nearly 90 years now and brings plenty of experience to the table. The William Hill brand is not particularly exciting or flashy, but instead promises a professional and straightforward experience.
William Hill Sports Betting Markets
Betting options are quite diverse with dozens of sports covered throughout the year. Customers can find markets on everything from mainstream sports such as football and basketball to niche options such as esports and hurling.
Selecting a sport from the main navigation menu brings users to that sport’s highlights page where popular and upcoming matches are featured prominently. Customers can further narrow down the options from there by selecting the specific league under that sport in the left navigation menu.
Most events, whether they be football or cricket, are covered with dozens of markets. The most popular sports offer upwards of 300+ individual markets for individual matches. The options include everything from wagers on who will win and the correct score to penalties, corner kicks and more.
American Football | GAA Hurling | Snooker |
Badminton | Golf | Table Tennis |
Baseball | Handball | Tennis |
Basketball | Ice Hockey | TV / Specials |
Boxing | Lotteries | UFC / MMA |
Cricket | Motor Racing | Virtual Horse Racing |
Cycling | Motorbikes | Volleyball |
Darts | Politics | Horse Racing |
Esports | Pool | Greyhounds |
Football | Rugby League | |
GAA Football | Rugby Union |
In-Play Betting and Live Streaming Video
Live betting plays a major role at William Hill with hundreds of events streamed every day. In fact, they sometimes have 200+ live betting events running at a time. Customers can select any of these matchups to place wagers in real time during the game with constantly updated odds.
The William Hill in-play betting markets are numerous during larger events with 100 or more markets offered throughout each match. Options during matches include wagers on the outcome of the game, method of the next scoring play, next penalty and much more.
Live stats are offered during all in-play events, including streaming text-based statistics updates and graphic visualizations of what’s happening in real time. Many events are also covered with live streaming video. Live video is offered free of charge to all customers with a positive account balance or who have placed a wager within the last 24 hours.
Extra Features
William Hill Sportsbook offers a variety of extra features designed to provide strategy advice, enhance the betting experience or both.
William Hill radio offers live commentary on major matches each week with in-play betting advice and tips on thousands of matches every year. Customers can tune into WH Radio online or through the William Hill app daily at 5 PM on weekdays and 12 PM on weekends.
Other features include early cashouts (close your bet early for a partial payout) and a build #yourodds feature, which allows users to request custom bets and odds from William Hill through Twitter and Facebook messenger.
William Hill Horse Racing Betting
The William Hill approach to horse racing betting is similar to how other large bookmakers do it. Instead of opting for a separate horse betting section, WilliamHill.com lumps horses in with the other sports on the list. Even though it doesn’t have its own completely separate section on the website, horse racing does play a major role in the Will Hill business model.
William Hill Racing covers all major tracks from around the world with fixed-odds and tote racing betting (pools) each day.
Selecting horses or greyhounds from the navigation menu takes users to the main racing page where a list of upcoming races and popular tracks is displayed. From there, customers can select individual races for the current odds or visit the tote tab for parimutuel style wagering.
Placing a straight up bet on any horse is as simple as selecting a horse and inputting an amount to bet. The odds are displayed clearly and selecting a runner adds it to the betting slip to show the potential payout.
Exotic wagers such as forecasts and tricasts can be made by selecting several runners and then choosing the corresponding multiples option on the betting slip. This is not the most intuitive way to build wagers, so some time will be spent figuring out how the betting interface works. There is definitely some room for improvement in that regard.
Features And Betting Options
A full racecard is provided for each race with horse and jockey information, recent form from the Racing Post, previous odds, current price and starting price (if posted).
Head to head match betting is also offered, allowing customers to pick which of two horses will finish with the better place. Other types of wagers include insurance markets (bet on horse to win but get your wager back if your horse places) and betting without markets (to effectively remove a horse from the race for determining your pick’s final position).
William Hill also provides a best odds guarantee on all UK and Irish horse and greyhound races. Users who take the listed price but whose horses run at a higher starting price will be paid at the larger price.
Live Horse Racing Video
US, UK, Irish and South African horse races and UK greyhound races are streamed live at no cost for all customers who place a wager of £1 or more on the corresponding race.
The biggest weak point in this area is William Hill can only broadcast live racing video to customers in the UK and Ireland.
William Hill Deposit Options
With about 40 deposit methods available, William Hill can get just about any one funded regardless of country or currency. The following is listed using GBP figures, but keep in mind William Hill is capable of accepting deposits in any currency.
Deposit Method | Maximum Deposit | Fee |
Visa/MasterCard/Maestro | £99,000 | £0 |
PayPal | £5,500 | £0 |
WH Cash Direct | £5,000 | £0 |
Skrill | £80,000 | £0 |
Neteller | £30,000 | £0 |
Paysafecard | £250 | £0 |
Instadebit | £10,000 | £0 |
UseMyFunds | £10,000 | £0 |
POLi | £10,000 | £0 |
ClickandBuy | £10,000 | £0 |
Entropay | £99,000 | £0 |
Diners Club | £99,000 | £0 |
Fast Bank Transfer | £10,000 | £0 |
BankLink | £10,000 | £0 |
iDeal | £10,000 | £0 |
Abaqoos | £10,000 | £0 |
Sofort | £10,000 | £0 |
Giropay | £10,000 | £0 |
Webmoney | £10,000 | £0 |
Moneta.ru | £10,000 | £0 |
Nordea | £10,000 | £0 |
eKonto | £10,000 | £0 |
Multibanco | £10,000 | £0 |
Teleingreso | £10,000 | £0 |
Neosurf | £10,000 | £0 |
EPS | £10,000 | £0 |
Trustly | £10,000 | £0 |
Fundsend | £10,000 | £0 |
Sporopay | £10,000 | £0 |
Trustpay | £10,000 | £0 |
Astropay | £10,000 | £0 |
Qiwi | £10,000 | £0 |
Toditocash | £10,000 | £0 |
Yandex Money | £10,000 | £0 |
Bank Transfer | £100,000 | £0 |
Cheque | £100,000 | £0 |
Western Union | £10,000 | £0 |
Euteller | £10,000 | £0 |
ComGate | £10,000 | £0 |
William Hill Accepted Currencies
William Hill offers full support of all the following currencies, which means players can maintain account balances, place wagers and receive payouts in each of these currencies. For customers who do not use one of the following currencies, William Hill can still perform currency exchanges at current exchange rates.
- $ Australian Dollar
- $ Canadian Dollar
- $ US Dollar
- € Euro
- £ British Pound Sterling
- $ Hong Kong Dollar
- CHf Swiss Franc
- ¥ Japanese Yen
- Kr. Danish Krone
- $ Singapore Dollar
William Hill Restricted Countries
William Hill is one of the most conservative sites in the world when it comes to international law. As such, they have a fairly large list of restricted countries and territories. If you see your country on this list, take a look at our country-by-country list of betting sites to find a suitable alternative for your location.
Afghanistan | Algeria | Bangladesh |
Belgium | Benin | Botswana |
Brazil | British Columbia | Bulgaria |
Burkina Faso | Cambodia | Cameroon |
Central African Republic | Chad | China |
Colombia | Congo | Cuba |
Cyprus | Czech Republic | Democratic Republic of Congo |
Djibouti | Equatorial Guinea | Estonia |
Ethiopia | France | French Guiana |
Gabon | Gambia | Greece |
Greenland | Guadeloupe | Guinea |
Guinea-Bissau | Haiti | Hong Kong |
India | Indonesia | Iran |
Iraq | Israel | Ivory Coast |
Lesotho | Liberia | Libya |
Mali | Manitoba | Martinique |
Mauritania | Mongolia | Montserrat |
Myanmar | Netherland Antilles | New Caledonia |
Niger | Norfolk Island | North Korea |
Philippines | Poland | Portugal |
Reunion | Romania | Rwanda |
Samoa | Sao Tome & Principe | Saudi Arabia |
Singapore | Solomon Islands | Somalia |
Saint Vincent and the Grenadines | South Africa | Sudan |
Surinam | Swaziland | Sweden |
Syria | Thailand | Togo |
Tonga | Turkey | Uganda |
Uruguay | USA | Vanuatu |
Yemen |
William Hill Customer Support
Customers can reach customer support 24 hours a day, 7 days a week by e-mail, live chat and phone. William Hill has four different phone numbers and can speak about a dozen languages, so you shouldn’t have any trouble getting help when you need it. William Hill is practically a household name in the UK and they do a good job keeping the brand image healthy by responding quickly to customer issues.

Wes Burns has more than a decade’s worth of experience as a writer, researcher, and analyst in the legal online betting industry and is co-founder of OnlineBettingSites.com. Wes approaches his work from the viewpoint of players.