Betsson AB, the parent company of Swedish betting site Betsafe, launched the first ever real money Apple TV gambling app this past Thursday. The roulette app features a live dealer and an actual roulette table that streams live, HD video straight to the TV.
Starting today, players may place bets via a smartphone with the mobile app and then watch on TV as the dealer drops the ball into a spinning roulette wheel in real time. CalvinAyre.com also reports that up to six friends with iPhones will be able to play at the same roulette table on a single Apple TV screen.
As a US-based company, Apple is notoriously conservative when it comes to touching anything that even resembles online gambling. However, the company is willing to facilitate online betting in countries in which the activity is fully legal and regulated. The app is only available to gamblers in Sweden for now, but Betsson CEO Ulrik Bengtsson says they have plans to introduce the product in additional countries soon.
Live dealer roulette is the only game on offer currently, but it seems likely Betsafe will expand the lineup if the app proves popular. Apple TV 4th generation is plenty capable of handling any present day casino game thrown at it. Betsafe developers will not find themselves limited when it comes to porting additional games to the new format.
Higher-ups within Betsson are obviously pleased to be the first betting site anywhere to strike such a deal with Apple. This provides Betsafe with a chance to reach new customers without any competition from other online betting sites. That advantage will only become more significant as the Betsafe Apple TV app launches in additional markets.
In a press release, Chief Commercial Officer Jesper Svensson said that the people at the Betsson group “always look for new opportunities which make it natural that we meet our customers on their terms and where they are. The fact that we have first gambling app on the Apple TV platform represents our ambition in enhancing customer experience.”
You can see the app in action here:
Players located in Sweden (and elsewhere soon) can get started by first visiting the Betsafe website to sign up for an account and make a deposit. Next, visit the App Store on Apple TV and search for the Betsafe app. Once the app is downloaded and installed, you can log in on the TV to access the live roulette tables.