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Loyalty & Rewards

Ongoing perks for regular customers — points, tiers, and recurring offers.

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How it works

How Loyalty & Rewards Works

Loyalty and rewards programmes give regular customers ongoing benefits such as points earned on betting that convert to bonuses, tiered levels with escalating perks, and recurring promotions. They reward continued play rather than sign-up.

Anyone who has ever tried betting online for money is almost certainly familiar with one of the primary methods used to attract new customers to betting sites: the signup bonus.

If you’re not familiar with betting signup bonuses, they are deals in which betting sites give new customers free chips or wagers in return for opening an account and making a deposit.

Best VIP Loyalty Programs

The majority of betting sites heavily advertise these bonuses in order to attract new customers. But, online gambling sites don’t just work hard to attract new customers. Betting sites also work to retain existing customers. One method in which they encourage loyalty is by providing VIP loyalty programs.

Sports Betting loyalty programs come in many different formats, but they are all designed with the goal of rewarding players in return for their activity. Loyalty programs give you bonuses, gifts and other perks as a reward for your business. The more active you are, the more you can expect to receive from your sports betting loyalty program.

If you play regularly at any one brick-and-mortar casino, the odds are you’ll be presented with a player’s card at some point. You can then present this card whenever you sit down at a table to have your play tracked. As you play, you earn comp points that can later be exchanged for free drinks, meals, hotel rooms and other accommodations.

Some casinos even have catalogues full of prizes that you can redeem with your player points. The VIP loyalty programs provided by online betting sites work in a similar manner. Your play is tracked, comp points are awarded and you can exchange those points for gifts and bonuses.

At an online betting site, you earn points every time you place a wager. Your points build up the more you wager and these points convert to bonuses. For example, you might earn 1 point for every $10 you wager, and the site might credit a $1 bonus for every 100 points.

Most betting loyalty programs are set up in this basic manner, but each program does have its own, unique style. By spending some time looking into the offerings at various betting sites, you are bound to find a scheme that suits you and the way you play online.

The majority of the top online gambling sites take it even further for big customers – often known as high rollers or VIPS. A VIP program is no different than a loyalty scheme, but it tends to favor those that bet big or play in higher volumes.

In many cases, VIP programs have tiers you have to work through to benefit from the best rewards. For example, you might start at Bronze level and once you’ve wagered a certain amount you’ll be promoted to Silver level. After that it’s Gold and then might come Platinum and Diamond. Different online betting sites operate differently but the basic principle remains the same. The higher the level you reach, the better the rewards you receive.

Some of the benefits offered on VIP programs can be quite valuable, and often include “money can’t buy” type prizes. Luxury holidays, invitations to exclusive events and tickets to concerts or sporting events can be on offer.

Even if you don’t wager big bucks, betting regularly over a long period of time can easily move you up the levels and increase your rewards.

Whether you bet often or infrequently, with high or low stakes, the online betting sites certainly provide you with some benefits for being a customer. This is a great perk of doing your betting online.

The fine print

What to Check

Check how points are earned and what they convert to, whether tiers expire, and the terms on any bonus funds the programme awards (wagering, minimum odds, time limits).

Before you opt in

Terms to Read

Wagering / playthrough requirement (how many times you must stake it)Minimum odds and eligible marketsTime limit to claim and to use itMinimum deposit and maximum bonus / maximum winPayment-method exclusions (some deposits don’t qualify)

Bonus terms vary by operator and country and change often — always read the full terms on the betting site. Set a budget and only gamble with money you can afford to lose.