Ladbrokes

Who Runs Ladbrokes

Ladbrokes is the largest high-street bookmaker in Great Britain by licensed premises. The company behind the shops, Ladbrokes Betting & Gaming Limited, is registered at Companies House under number 00775667, active and incorporated on 1 October 1963 — as Ladbroke Racing Limited, a name it kept until 1999. It shares its registered office at One Stratford Place in London with Entain Holdings (UK) Limited, which was called GVC Holdings (UK) Limited until April 2021. Online betting is licensed to a different company again, LC International Limited, and the app on the UK App Store is published by a fourth, Entain Operations Limited.

Ladbrokes and Coral Are the Same Licensed Operator

Ladbrokes appears on the Gambling Commission register twice, and Coral appears on both of the same accounts. Account 54743, held by LC International Limited, is the online licence: ladbrokes.com is an active domain on it, and so are fourteen active trading names on it, including coral, bwin, Sporting Bet and the Gala brands. Account 1611, held by Ladbrokes Betting & Gaming Limited, is the shops: its betting licences are non-remote, running since 2009, and it carries exactly two active trading names, ladbrokes and coral. So the two brands are not alternatives to each other — a reader who has ruled out one has ruled out the same licensed operator twice.

The Shop Estate

The premises register lists 2,679 betting shops licensed to Ladbrokes Betting & Gaming Limited, and no betting shop at all in the name of Coral Racing Limited — so the shops trading under both brands are on this one licence. Two other estates pass a thousand premises: 1,415 licensed to Done Brothers (Cash Betting) Limited, which publishes the Betfred app, and 1,250 to William Hill Organization Limited.

What You Can Bet On

Fixed odds on real and virtual events, and pool betting, which is what a stake needs to join a tote pool at the track rather than take a price. Ladbrokes advertises "best odds guaranteed" on every UK and Irish horse race, which pays the starting price when that is longer than the price taken — its own App Store listing states it without qualification.

What Ladbrokes's Licence Record Says

Ladbrokes holds three licence lines in our records. Ladbrokes keeps each line as the register work recorded it.

• Ladbrokes: Great Britain — Gambling Commission account 54743 (LC International Limited, a Gibraltar company, registered number 46808), for the online product
• Ladbrokes: Gibraltar — for customers outside Great Britain
• Ladbrokes: Great Britain — Gambling Commission account 1611 (Ladbrokes Betting & Gaming Limited), the retail/ancillary-remote record

Where Ladbrokes Is Recorded as Available

Ladbrokes is recorded as accepting customers in two markets: Gibraltar, United Kingdom. Ladbrokes's acceptance is recorded apart from Ladbrokes's licensing.

Ladbrokes's Recorded Payment Methods

Ladbrokes records seven payment methods: Apple Pay, Google Pay, Maestro, Mastercard. Ladbrokes also records PayPal, Paysafecard, Visa. Ladbrokes scopes none of those to a country.

What Ladbrokes Is Recorded as Offering

Ladbrokes is recorded as offering 14 sports: American Football, Baseball, Basketball. Ladbrokes also offers Boxing, Cricket, Darts, Golf, Ice Hockey. Ladbrokes also offers MMA, Motor Racing, Rugby, Snooker, Soccer. Ladbrokes also offers Tennis. Ladbrokes is recorded against three race types: Greyhound racing, Jumps / National Hunt. Ladbrokes also covers Thoroughbred (flat).

Ladbrokes's Stored Offer

Ladbrokes has one offer in our data, stored as “Bet £5, Get £30 in Free Bets (4 x £/€5 sports free bets + 1 x £/€5 Bet Builder football + 1 x £/€5 Bet Builder horse racing)”. Ladbrokes has no wagering, deposit, odds or expiry figure held. Ladbrokes's wording is stored, not verified by us.

Ladbrokes: What This Page Does Not Cover

Ladbrokes's recorded rating is 5, reproduced not computed. Ladbrokes's app, payouts, support and pricing are untested.