United States
United Kingdom
Brazil
Australia
Unibet
Unibet is an online gambling brand offering sports betting, horse racing, casino, poker and bingo, operated by Kindred Group, which is owned by FDJ United.
Who Runs Unibet — and What Else Is on Its Licence
Unibet is licensed in Great Britain to Platinum Gaming Limited on Gambling Commission account 45322, which licenses three active domains: www.unibet.co.uk, touch.unibt.co.uk and — less obviously — www.32red.com. 32Red's own account, 39430 in the name of 32Red Limited, now has every one of its domains marked inactive, so the brand appears to have moved onto this licence. The Unibet app on the UK App Store is published by Kindred (London) Limited, a different name again. Above that the chain is now on the record: Unibet’s own about page dates the business to 1997 and its founder Anders Ström, and FDJ United’s history page records its October 2024 acquisition of Unibet’s parent, Kindred.
What the Licence Allows
Betting on account 45322 runs across three remote classes — real events, virtual events and pool betting — the earliest licensed since 12 July 2016; it holds bingo and casino licences too, which this review does not cover. The pool betting licence is what tote wagering on racing needs, so a stake can join a pool instead of taking a price.
What You Can Bet On
Fixed odds on real and virtual events, and tote pools on racing. Unibet's own App Store listing advertises Unibet TV, "offering live streaming of major sports events, including nba games, modus darts super series, and the cricket asia cup" — named events rather than a general promise, which a reader can check against the schedule. The same listing names greyhound racing among its markets, alongside snooker, cricket and golf.
What Unibet's Licence Record Says
Unibet holds five licence lines in our records. Unibet keeps each line as the register work recorded it.
- Unibet: UK Gambling Commission
- Unibet: Malta Gaming Authority
- Unibet: Gibraltar
- Unibet: Sweden (Spelinspektionen)
- Unibet: Netherlands (Kansspelautoriteit)
Where Unibet Is Recorded as Available
Unibet is recorded as accepting customers in two markets: Gibraltar, United Kingdom. Unibet's acceptance is recorded apart from Unibet's licensing.
Unibet's Recorded Payment Methods
Unibet records nine payment methods: Apple Pay, Bank transfer, Maestro, Mastercard. Unibet also records Neteller, Paysafecard, Skrill, Trustly, Visa. Unibet scopes none of those to a country.
What Unibet Is Recorded as Offering
Unibet is recorded as offering 14 sports: American Football, Baseball, Basketball. Unibet also offers Boxing, Cricket, Darts, Golf, Ice Hockey, MMA. Unibet also offers Motor Racing, Rugby, Snooker, Soccer, Tennis. Unibet is recorded against three race types: Greyhound racing, Jumps / National Hunt. Unibet also covers Thoroughbred (flat).
Unibet's Stored Offer
Unibet has one offer in our data, stored as “Up to £40 Back if First Bet Loses”. Unibet has no wagering, deposit, odds or expiry figure held. Unibet's wording is stored, not verified by us.
Unibet: What This Page Does Not Cover
Unibet's recorded rating is 4, reproduced not computed. Unibet's app, payouts, support and pricing are untested.
Pros & Cons
What We Like
- +Sports Coverage
- +20,000+ Daily Bets
- +Reputation
Worth Knowing
Our Take
Unibet holds a current GB licence covering fixed odds, virtual events and tote pools, and its streaming product is advertised with named events rather than a vague promise. The practical point is what else is on that licence: 32Red now runs on it while 32Red's own account sits inactive, so two brands a reader might compare are one licensed operator. Readers outside Great Britain should confirm which national licence applies to them before registering.
Payment Methods
Accepted Currencies
Countries We Have Checked
These are the countries we have a record for. It is not a complete list of where Unibet operates — a country missing here is one we have not checked yet.