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Betting Site Reviews

What each operator offers and where it’s licensed, across our three betting types. Editorial ratings are authored by hand and aren’t shown until a review is complete.

Betting type

10bet

SportsRacing
Founded 2003 · 10bet group — Ocean Star Ltd (Malta) / Blue Star Planet Ltd (GB-licensed operating company); ultimate parent unverified

20Bet

SportsRacing
Founded 2020 · TechSolutions Group N.V. (Curaçao)

22Bet

SportsRacing
Founded 2017 · Marikit Holdings Ltd (TechSolutions Group N.V.)

247Bet

SportsRacing
Founded 2025 · Casimba Gaming (Gibraltar); UKGC-licensed via White Hat Gaming

888sport

SportsRacing
Founded 2008 · evoke plc (formerly 888 Holdings)

AmWager

Racing
Founded 2004 · AmWest Entertainment LLC

bet365

SportsRacing
Founded 2000 · bet365 Group Ltd

Bet9ja

Sports
Founded 2013 · KC Gaming Networks Ltd

BetMGM

SportsRacing
Founded 2018 · BetMGM — MGM Resorts International & Entain plc joint venture (Roar Digital LLC)

BetRivers

Sports
Founded 2019 · Rush Street Interactive (RSI)

BetVictor

SportsRacing
Founded 1946 · BVGroup (owned by Michael Tabor since 2014)

bwin

SportsRacing
Founded 1997 · Entain plc

Caesars

SportsRacing
Founded 2021 · Caesars Entertainment, Inc.

Dafabet

SportsRacing
Founded 2004 · AsianBGE (Asian Business Gaming Enterprise)

Fanatics

SportsPrediction
Founded 2023 · Fanatics Betting & Gaming (Fanatics, Inc.)

FanDuel

SportsRacingPrediction
Founded 2009 · Flutter Entertainment plc

Iron Bets Racing

Racing
Founded 2024 · Lien Games Racing LLC

Kalshi

Prediction
Founded 2018

Polymarket

Prediction
Founded 2020 · Blockratize, Inc.

Sports Interaction

SportsRacing
Founded 1997 · Entain plc

TwinSpires

Racing
Founded 2007 · Churchill Downs Incorporated

William Hill

SportsRacing
Founded 1934 · evoke plc (formerly 888 Holdings)

888Starz

SportsRacing
Founded 2020 · Bittech B.V. (Curaçao); reported 1xBet-ecosystem clone (unconfirmed); NOT 888 Holdings

bet-at-home

Sports
Founded 1999 · bet-at-home.com AG (Frankfurt-listed; majority shareholder divested its stake in January 2026)

Betfair

SportsRacingPrediction
Founded 2000 · Flutter Entertainment plc

Betfred

SportsRacing
Founded 1967 · Betfred Group Holdings Limited (founder Fred Done)

Betsafe

SportsRacing
Founded 2006 · Betsson Group (BML Group Limited)

Betsson

SportsRacing
Founded 1963 · Betsson AB

Betway

SportsRacing
Founded 2006 · Super Group (SGHC Limited)

ComeOn

SportsRacing
Founded 2008 · ComeOn Group (Cherry AB / Bridgepoint)

Coral

SportsRacing
Founded 1926 · Entain plc (LC International Limited)

DraftKings

SportsRacingPrediction
Founded 2012 · DraftKings Inc.

Interwetten

Sports
Founded 1990 · Interwetten Gaming Ltd (privately owned)

Ladbrokes

SportsRacing
Founded 1886 · Entain plc (Ladbrokes Betting & Gaming Limited)

LeoVegas

SportsRacing
Founded 2011 · MGM Resorts International (LeoVegas Group)

MelBet

SportsRacing
Founded 2012 · Pelican Entertainment B.V. (Curaçao); reported part of the 1xBet ecosystem (unconfirmed)

NordicBet

SportsRacing
Founded 2002 · Betsson Group (BML Group Ltd)

Paddy Power

SportsRacing
Founded 1988 · Flutter Entertainment plc

Paf

SportsRacing
Founded 1966 · Ålands Penningautomatförening (Paf) — owned by the Government of Åland

Paripesa

SportsRacing
Founded 2019 · Vezzali Limited (Cyprus) / Propus Holding B.V. (Curaçao)

RaceBets

Racing
Founded 2005 · Betsson Group (Betsson AB)

Roobet

SportsRacingPrediction
Founded 2019 · Raw Entertainment B.V. (Curaçao)

Sky Bet

SportsRacing
Founded 2002 · Flutter Entertainment plc (Sky Betting & Gaming)

Unibet

SportsRacing
Founded 1997 · Kindred Group (owned by FDJ United / La Française des Jeux)

Virgin Bet

SportsRacing
Founded 2019 · LiveScore Group (Virgin brand under licence)
Reference

More About Our Betting Site Reviews

This section is a per-operator record: who runs each brand, where it is licensed, what it prices and how deposits and withdrawals work. It sits alongside the sport and country pages, which list operators by market rather than one at a time.

Each review covers the same ground for every brand, so two can be compared without re-reading both. The element of opinion is confined to the pros and cons at the top of each page; the rest states what can be checked, so a reader can decide for themselves.

US Betting Site Reviews

We Do Not List or Review Betting Sites That Are Dishonest or Unreliable.

A review states what can be checked about an operator, including where it is licensed and by whom. Where one operator is a better than others, all of the online gambling sites reviewed here are safe and reputable.

How Our Betting Site Reviews Work

Every review is organised the same way. The pros and cons sit near the top, with a summary giving the background and the general business philosophy of the company in question. Below that comes the market coverage: the sports priced, the bet types, banking and the app. The headings are the index, so a reader can go straight to the part they came for.

Reviews are written to be read in sections rather than end to end, so the headings are the index. Each one covers a range of topics that include the company history, deposit options, accepted countries, licensing information, bet limits and much more.

Most Importantly, Every Review Includes a Discussion of the Betting Site’s Reputation.

Each review carries the date its facts were last checked, which is the only honest way to publish a figure that moves. Review sites that omit that date can list outdated facts and figures.

We make it a point to differentiate ourselves by frequently going back through each review and updating changes and important information.

A number of online sports betting websites have developed reputations as books for “recreational” punters. That’s just a nice way to say the betting lines are priced poorly and the online sports betting sites in question simply rely on the ignorance of newbies to stay in business. These books aren’t terrible by any means, but there are better options for the serious gambler.

Recreational sportsbooks are known for placing betting limits on sharp sports bettors, mostly limiting their betting options to major events and basically just not taking any risks. Serious online bookmakers, on the other hand, offer a wide variety of betting limits and types of wagers for events of all sizes.

Why Trust Our Online Sportsbook Reviews

Hundreds of other sites review the same brands. What distinguishes a review here is that every specific in it is quoted from a source that is named on the page — a register entry, a company filing, an operator's own terms.

The research behind a review includes reading the operator's terms and conditions, checking the public licence registers, and contacting support where something is not published.

No rating on this site is paid for. Where an operator is a commercial partner, the review says so on the page, and the partnership does not change what the review states.

We want to earn your trust –  and that starts by giving you useful and reliable information at all times.

Every review carries the date its facts were last checked, which is the only way a reader can tell whether a figure has moved since.

Factors We Consider When Reviewing Betting Sites

Preferences differ, but a few factors decide whether an operator is listed here at all:

  • Reputation: A sportsbook operator can make all the promises in the world, but a reputation cannot be faked. A record of paying winners is the thing worth checking before anything else. It can be checked against regulator enforcement notices and an operator's complaints history, both of which are public.

  • Licensing: a listed operator holds at least one licence from a national regulator. The UK’s Gambling Commission publishes a public register of licensed operators. A license from the UK or another reputable jurisdiction indicates that the site is regularly audited for security, proper management of financials, and ethical operating standards.

  • Gaming Options: Sports betting is just one of the many forms in which online gaming can take. Other options include online poker, bingo, casino games, skill games, and fantasy contests. Be sure the betting site you join offers the betting markets in which you’re interested.

  • Customer Support: A competent customer support team does more than just come in handy when you have a question. It also shows that the company in question actually cares about the customers.

  • Deposit Methods: If you plan to bet real money, you’re going to have to fund your account. The easier it is to make a deposit, the less time you spend before wagering.

  • Payout Speeds: Reputable bookmakers pay winners quickly and without hassle. There is no excuse for a betting site to delay cashouts or create reasons to withhold legitimate winnings. Withheld withdrawals are the most common subject of complaints to regulators, which is why the licence is the thing to check first.

  • Generous Odds: Some betting sites operate ethically and pay winners but offer poor betting odds on events. That is not dishonesty, but it is a cost: the same bet placed elsewhere returns more, which is why comparing prices matters.

  • Bonuses and Promotions: Deposit bonuses for new customers and recurring promotions for loyal players are worth considering.  We rate bookmakers on the value of incentives and promotional offers.

We Suggest Playing at Multiple Betting Sites

One of the key tenants to success in online betting is to keep accounts open at multiple betting sites. Having a few accounts allows you to go “line shopping” before you place bets. Doing so ensures you always get paid the most on your winners and lose the least on your losers.

For example, let’s say you plan to bet £100 on Manchester United to win their next match. You might find that Bookmaker A is willing to return £150 on that bet but Bookmaker B is willing to return £165. Both are reputable online sportsbooks reviewed here at OBS so you obviously pick the one that pays more. Even little differences in the odds add up over time and result in a significant boost in your long term win rate.

The reviews are written to make that comparison possible across several operators at once. However many an account is held with, the licence behind each one is what decides whether the money can be got back.

We also (kind of) maintain a graveyard for closed brands.

( * = Online Sportsbooks That Are Not Endorsed by OnlineBettingSites.com)